I meet a lot of people who’ve had to downsize their businesses (or have been downsized themselves)

who talked about how their industries are changing (in a bad way) because of greater regulations or technology making their biz irrelevant.

I feel very lucky to have landed with a company that’s enjoying expansion & market growth and using technology to propel us into even greater success. Some of the latest exciting news?

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Rodan + Fields has outgrown its current headquarters, and I can’t wait to see our swanky new building near the Embarcadero. This growth is fueled by the all of us who are building businesses of our own around the country. Image

Because of our success and the expertise and efforts of our Corporate Team, we’re now ranked in the top 100 GLOBAL direct sales companies, yet we haven’t event expanded beyond the US.

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What an exciting time to be a part of this company. I’m honored to share in its success and help others do the very same.   Message me to learn how you or someone you know can take part in this amazing opportunity with this phenomenal company.

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Tammy Allen-Schenke
Independent  Consultant
Rodan + Fields Dermatologist
www.totallyamazingskin.myrandf.biz
contact me

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Once Upon A Time Two Girls Met In College And The Rest Is History

Door way entry

Rodan + Fields Dermatologists skincare line was launched in high-end department stores in 2002 and quickly became a top seller. In 2003, The Estee Lauder Companies Inc. realized Rodan + Fields’ value and bought the brand, which continued to thrive. By all measures, Rodan + Fields exemplified success. So why did this company decide to pull its products from department stores and re-launch the brand as a direct sales company?The answer is simple. Rodan + Fields founders Dr. Katie Rodan and Dr. Kathy Fields saw a trend among consumers who were unknowingly doing their own brand of marketing for the company. With that boost, Drs. Rodan and Fields seized the opportunity to reach the public in a more meaningful way. And the people responded, developing an even greater personal connection with the products and the company.

Neutrogena Says…………….”No No No”

 As Seen On TV

Drs. Rodan and Fields met as dermatology residents at Stanford more than 20 years ago. Rodan + Fields Dermatologists is actually their second business venture together. The two women are the co-creators of ProActiv® Solution, one of the most successful skincare brands in the United States.

When Drs. Katie Rodan and Kathy Fields went to pitch ProActiv to companies, executives were impressed. However, as Allan Kurtzman, then President and COO of Neutrogena, explained to them, Proactiv wasn’t going to work on a mass-market shelf. He told them “you can’t put a $40 regimen next to a $6.95 spot treatment and have it sell.” He also told them they needed a way to communicate and connect with their audience, and suggested an infomercial format.

That turned out to be brilliant advice. Through infomercials, the women were able to come into people’s homes and explain the brand, appealing on an intellectual and an emotional level. ProActiv quickly became a top-selling acne treatment that has won numerous awards in the beauty industry by following that marketing strategy.

Out From Under The Counter Directly Into The Home

 Old Historic Macy's Counter

Drs. Katie Rodan and Kathy Fields began Rodan + Fields Dermatologists because they felt this approach to skincare should be extended beyond acne to treat other common skin conditions. They launched their new line in department stores because they believed the products could best be explained to customers on a one-to-one basis. Stores were delighted with Rodan + Fields’ numbers! Customers were buying the product but the doctors weren’t seeing the kind of adoption they believed the products merited.

“The doctors were finding that the majority of people who were coming in for the product weren’t coming in because of anything the department store did,” explains Rodan + Fields President and General Manager Lori Bush. “It was word-of-mouth that was sending people in for the products. The doctors began to believe that there was much more potential if they could break out from behind the glass counter.”

In 2006, a PR initiative demonstrated that direct sales could be the perfect vehicle for the company. So Rodan + Fields held a “House Call” event in a Southern California home. Attendees were thrilled to have a better understanding of the products. They liked the brand’s message so much that many wanted to become more personally involved.

Estee’ Lauder Decides To Let Rodan + Fields Grow

A local television affiliate ran a piece on the House Call. “The phones lit up at the station,” says Bush. “But callers weren’t merely interested in where they could buy the products. They wanted to know how they could hold one of these events. They were asking, ‘How can I get involved?’ ”Dr. Rodan acknowledges that the company was reaching out to attendees in a way that crossed the usual seller-buyer boundaries. “People loved the product and philosophy so much that they wanted to be part of the team,” she says. “Because of this passion and enthusiasm, our customers literally pulled us out of department stores and into the direct selling business.”

The doctors approached Estee Lauder about transforming Rodan + Fields into a direct marketing company. Estee Lauder was interested in the idea, but ultimately determined that they didn’t have the infrastructure to allow the brand to realize its fullest potential. So Estee Lauder sold ownership rights back to Drs. Rodan and Fields while retaining a vested interest in the brand.

In 2008, Rodan + Fields became the first prestigious skincare brand to exit retail and enter the direct sales market

Rodan + Fields Philosophy 101

So what is it about Rodan + Fields that created such a desire in its customers that they wanted to partner with the company?It is as simple as Philosophy 101. The Doctors believe that great skin can make a real difference in people’s live and that resonates with its users. “Our best advertisements are our consultants because the beautiful results are literally written all over their faces,” says Dr. Rodan. “I’ve yet to meet a person who didn’t have some issue with her skin at one point or another, especially with age. With less than one dermatologist per 30,000 people in the population, successful self-treatment can be difficult to achieve.”

The company’s level of credibility is additional incentive for customers to become consultants. Drs. Katie Rodan and Kathy Fields are highly respected dermatologists in the beauty industry and in the field of dermatology.

“As practicing dermatologists we have hands-on knowledge of the needs of our patients and formulations required to impact skin. We fill those needs by offering products that combine medicines with elegant skincare to both heal and prevent future skin issues,” says Dr. Fields.

Mimi Field, who handles the company’s PR, agrees. “It’s great that I’m not just talking about the products to editors. I also have these wonderful resources in the doctors,” she says. “They’re called upon because of their authority as dermatologists. That is so helpful to the consultants in establishing the products’ credibility.”

 Allure Feb 2012

Furthermore, Rodan + Fields maintains a relationship with beauty magazines, which is unusual for a direct sales company. But because of their exposure with Proactiv and their establishment as well-known experts in the field of dermatology, the doctors were able to develop that connection. “We’re in contact with the beauty press all the time,” Kathy Fields says. “We meet with them several times a year to showcase new products.”

Like many high-end department store lines, Dr Kathy Fields estimates that Rodan + Fields is featured at least once a month in magazines—in effect receiving free advertising and increasing the brand’s visibility.

But even more than the brand’s credibility, Rodan + Fields effectiveness has made consultants out of its users. “Our Rodan + Fields products are packaged in simple straightforward regimens, each designed to fix a specific problem,” Dr. Rodan says.

 RF Logo_full

Most Rodan and Fields Consultants Have NO Direct Sales Experience

->When the company launched it’s first “House Call” in 2006, more than 1,000 consultants signed on to Rodan + Fields before its official launch. (what we call BBLs today!) But the company soon found that its distributor base wasn’t typical. Rather than seasoned network marketers who saw a new opportunity and signed on, most had no history in direct sales. (I am a perfect example of that).“Therein lies the really interesting dynamic,” Bush says. “We’d put together an MLM business plan that has a robust earning potential and discovered we were attracting people who didn’t know what to do with it. Because of our positioning and strong brand premise, we thought we’d be attractive to seasoned network marketers. Instead, people who appreciated the product proposition and the brand equity were joining.”

This provided Rodan + Fields with its first challenge. “We had to figure out how to take this passionate interest in being entrepreneurial in this category and turn that into success in direct sales,” Bush says.

One issue was brand strength. “There was the expectation that the doctors’ Proactiv legacy was going to make consultants successful just by signing up,” Bush says. This assumption was partly true; consultants had no problem creating a consumption base. “They were extremely successful in signing people into the customer loyalty subscription, but they weren’t building downlines. They were making a little bit of money, but most weren’t building the organizations that would allow them to fully capitalize on the way the plan was modeled.”

The result was a lack of dynamic leaders providing training for the company. So Rodan + Fields stepped in. “We were able to bring in some leadership from the world of direct sales and, at a company level, almost act as the upline,” Bush explains. “We know that one day they won’t want us serving in this role anymore, but in the early days, they embraced company leadership in helping them establish the how-to’s of doing the business.”

Targeted Growth

 canada

The plan is to expand internationally, but first the company’s objective is to focus on creating a solid domestic base. “We’ve done a prospectus on where we believe we should be going globally, but we’re not going to extend our footprint geographically until we feel like we’ve developed the United States to its fullest extent,” Bush says.

As of February 2013 we announced that we will be launching in Canada by January, 2014!

Rodan + Fields is taking full advantage of every technological advance to do just that. Plans include building a studio in the corporate office for streaming webcasts, which will allow Drs. Rodan and Fields and other executives to beam themselves into meetings around the country.

When it comes to expanding product lines, though, Rodan + Fields will be driven by utility, not the bottom line. “The doctors are not going to create a new line because it’s spring and they feel the need to beat last year’s numbers,” Bush says. “They’re not trendy. They’re addressing real needs.”

Dr. Kathy Fields adds, “We’re proud to be the only dermatologist line in direct selling. Through our line we offer people a way to not only change their skin, but also change their lives.”

This is such an amazing time to jump on board. If you feel that this is for you, then please contact me and I will show you how this company can change your life, weather it be thru better skin, or the capitalization of this promising business opportunity. If this is not something that is for you, I would love to receive your support in the form of a referral.Tammy Allen-Schenke Independent Consultant Rodan + Fields Dermatologists

 

If you are interested in obtaining an in home consultation from Doctors Katie Rodan and Kathie Fields click here .If you would like information on becoming a consultant click here

 december 01 2012

This is me, age 55. I am 55 Redefined! You can be too! I would love to get you on your way to the best skin of your life.

Tammy Allen-Schenke
Independent  Consultant
Rodan + Fields Dermatologist
www.totallyamazingskin.myrandf.com
contact me

DID YOU KNOW?

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Of course everyone ages, but the way in which your skin ages is very much under your control. Here are 4 lifestyle changes you can start to make right now:

1. Get your beauty sleep…on your back. Over time, a nightly face plant into your pillow will cause those pillow creases to become permanently etched into your skin. Train yourself to get off your side and sleep on your back.
2. No smoking, or quit if you do. It makes you look a decade older than you actually are. Smoking breaks down collagen, impairs wound healing and restricts blood vessels, resulting in sagging, sallow and course skin.
3. Don’t drink from a straw. The puckering associated with drinking from a straw has been observed to increase wrinkling around the lips.
4. Keep those eyes covered. Sunglasses are a must, everyday, no matter how cloudy it is.

Ingredients for Having the Best Skin of Your Life!

To kick things off, take a few minutes and get to know this incredible company and amazing products.

No single ingredient can effectively treat a complex skin concern. However, though skin conditions can be complex, the solutions don’t have to be. That’s why we created Rodan + Fields Multi-Med Therapy, designed to deliver the right medicines, in the right formulations, in the right order to transform skin. With Rodan + Fields Multi-Med Therapy Regimens, great skin, and the confidence and self-esteem that come with it, are within your reach.

To learn more about our skincare products visit
Rodan + Fields Product Overview

What Skin Care is Right for You?

Thinking about ordering new skincare and not sure what is right for your skin? Well check out my solution tool and it will ask you several questions and the doctors will tell you what they recommend for your skin!
https://totallyamazingskin.myrandf.com/Pages/OurProducts/GetAdvice/SolutionsTool