May is Melanoma Awareness Month

Every 8 minutes, someone will be diagnosed with melanoma. Every hour someone will die from the disease in the US alone. But it’s totally preventable if you catch it early! May is Melanoma Awareness month and I want to be sure to share more info with you!

 skin cancer awareness month

The Facts:

  • Melanoma is most common in MEN over the age of 50, in front of colon, prostate and lung cancer.
  • 1 in 50 Americans have a lifetime risk of developing melanoma.
  • In 2009, nearly 63,000 were diagnosed with melanoma in the United States, resulting in approximately 8,650 deaths.
  • The projected numbers (according to the American Cancer Society) for 2013 are even higher with 76,690 diagnosis and 9,480 deaths.
  • Not just for the fair-skinned, anyone can get it, regardless of age, sex or race.
  • If not caught early, melanoma is known to be the most deadly of all skin cancers.
  • Melanoma can also occur in the eye, the mucous membranes or even underneath fingernails and toenails.
  • Exposure to tanning beds before age 30 increases a person’s risk of developing melanoma by 75%, and younger people who regularly use tanning beds are eight times more likely to develop melanoma than people who have never used them.
  • Read more facts here:

Why is Melanoma Different?

  • It can take on a variety of appearances.
  • It can mimic benign skin growths which delays the diagnosis.
  • Melanoma can also spread to other organs even when it appears as a small speck or growth on the skin.
  • Once it spreads, prognosis dramatically worsens.

Early detection of melanoma is essential to improve the prognosis

  • In its early stages, melanoma can be successfully removed and monitored by regular skin screenings.
  • Survival rates can exceed 90 – 95 percent in early stage melanoma.
  • In its most advanced stages, melanoma can be deadly as few treatment options exist.
  • Survival rates drop to less than 20 percent when melanoma has spread to other organs.

There are several steps you can take in order to help increase your chances of detecting a melanoma early.

  • Carefully examine your skin once a month. If you notice any changes, consult a dermatologist right away.
  • If melanoma runs in your family, make sure all of your family members are checked regularly by a dermatologist once or twice a year.
  • Protect yourself from UV radiation by practicing safe sun habits:
    • Avoid the sun during the peak hours (generally 10AM – 4PM)
    • Use sunscreen daily. Sunscreen should contain elements which block both UVA and UVB rays and should have an SPF of at least 30. Sunscreen should be reapplied every two hours and after sweating or swimming. Do not use a sunscreen to spend more time in the sun.
    • Wear protective clothing, ex: wide brimmed hat, long sleeved shirts/pants, and sunglasses.
    • Avoid tanning salons. Exposure to tanning salons increases your risk of melanoma.

    how to self screenHow to Self Screen:

What you’ll need: a bright light; a full-length mirror; a hand mirror; two chairs or stools; a blow-dryer.

  1. Examine head & face, using 1 or 2 mirrors. Use blow-dryer to inspect scalp.
  2. Check hands, including nails. In full-length mirror, examine elbows, arms, underarms.
  3. Focus on neck, chest, and torso. Women: Check under breasts.
  4. With back to the mirror, use hand mirror to inspect back of neck, shoulders, upper arms, back, buttocks, legs.
  5. Sitting down, check legs and feet, including soles, heels, and nails. Use hand mirror to examine genitals.


In the meantime, be sure to check out the following products:


tanner bh


Committed to providing the best level of sun protection available, Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields have developed SHIELDrf sunscreen technology, a proprietary combination of ingredients which maximizes UVA protection while maintaining elegant aesthetics. READ ALL ABOUT IT HERE!!


With so many people at risk for skin cancer, specifically melanoma, we want to know about you.  

How often do you get checked for melanoma and other forms of skin cancer?

Once Upon A Time Two Girls Met In College And The Rest Is History

Door way entry

Rodan + Fields Dermatologists skincare line was launched in high-end department stores in 2002 and quickly became a top seller. In 2003, The Estee Lauder Companies Inc. realized Rodan + Fields’ value and bought the brand, which continued to thrive. By all measures, Rodan + Fields exemplified success. So why did this company decide to pull its products from department stores and re-launch the brand as a direct sales company?The answer is simple. Rodan + Fields founders Dr. Katie Rodan and Dr. Kathy Fields saw a trend among consumers who were unknowingly doing their own brand of marketing for the company. With that boost, Drs. Rodan and Fields seized the opportunity to reach the public in a more meaningful way. And the people responded, developing an even greater personal connection with the products and the company.

Neutrogena Says…………….”No No No”

 As Seen On TV

Drs. Rodan and Fields met as dermatology residents at Stanford more than 20 years ago. Rodan + Fields Dermatologists is actually their second business venture together. The two women are the co-creators of ProActiv® Solution, one of the most successful skincare brands in the United States.

When Drs. Katie Rodan and Kathy Fields went to pitch ProActiv to companies, executives were impressed. However, as Allan Kurtzman, then President and COO of Neutrogena, explained to them, Proactiv wasn’t going to work on a mass-market shelf. He told them “you can’t put a $40 regimen next to a $6.95 spot treatment and have it sell.” He also told them they needed a way to communicate and connect with their audience, and suggested an infomercial format.

That turned out to be brilliant advice. Through infomercials, the women were able to come into people’s homes and explain the brand, appealing on an intellectual and an emotional level. ProActiv quickly became a top-selling acne treatment that has won numerous awards in the beauty industry by following that marketing strategy.

Out From Under The Counter Directly Into The Home

 Old Historic Macy's Counter

Drs. Katie Rodan and Kathy Fields began Rodan + Fields Dermatologists because they felt this approach to skincare should be extended beyond acne to treat other common skin conditions. They launched their new line in department stores because they believed the products could best be explained to customers on a one-to-one basis. Stores were delighted with Rodan + Fields’ numbers! Customers were buying the product but the doctors weren’t seeing the kind of adoption they believed the products merited.

“The doctors were finding that the majority of people who were coming in for the product weren’t coming in because of anything the department store did,” explains Rodan + Fields President and General Manager Lori Bush. “It was word-of-mouth that was sending people in for the products. The doctors began to believe that there was much more potential if they could break out from behind the glass counter.”

In 2006, a PR initiative demonstrated that direct sales could be the perfect vehicle for the company. So Rodan + Fields held a “House Call” event in a Southern California home. Attendees were thrilled to have a better understanding of the products. They liked the brand’s message so much that many wanted to become more personally involved.

Estee’ Lauder Decides To Let Rodan + Fields Grow

A local television affiliate ran a piece on the House Call. “The phones lit up at the station,” says Bush. “But callers weren’t merely interested in where they could buy the products. They wanted to know how they could hold one of these events. They were asking, ‘How can I get involved?’ ”Dr. Rodan acknowledges that the company was reaching out to attendees in a way that crossed the usual seller-buyer boundaries. “People loved the product and philosophy so much that they wanted to be part of the team,” she says. “Because of this passion and enthusiasm, our customers literally pulled us out of department stores and into the direct selling business.”

The doctors approached Estee Lauder about transforming Rodan + Fields into a direct marketing company. Estee Lauder was interested in the idea, but ultimately determined that they didn’t have the infrastructure to allow the brand to realize its fullest potential. So Estee Lauder sold ownership rights back to Drs. Rodan and Fields while retaining a vested interest in the brand.

In 2008, Rodan + Fields became the first prestigious skincare brand to exit retail and enter the direct sales market

Rodan + Fields Philosophy 101

So what is it about Rodan + Fields that created such a desire in its customers that they wanted to partner with the company?It is as simple as Philosophy 101. The Doctors believe that great skin can make a real difference in people’s live and that resonates with its users. “Our best advertisements are our consultants because the beautiful results are literally written all over their faces,” says Dr. Rodan. “I’ve yet to meet a person who didn’t have some issue with her skin at one point or another, especially with age. With less than one dermatologist per 30,000 people in the population, successful self-treatment can be difficult to achieve.”

The company’s level of credibility is additional incentive for customers to become consultants. Drs. Katie Rodan and Kathy Fields are highly respected dermatologists in the beauty industry and in the field of dermatology.

“As practicing dermatologists we have hands-on knowledge of the needs of our patients and formulations required to impact skin. We fill those needs by offering products that combine medicines with elegant skincare to both heal and prevent future skin issues,” says Dr. Fields.

Mimi Field, who handles the company’s PR, agrees. “It’s great that I’m not just talking about the products to editors. I also have these wonderful resources in the doctors,” she says. “They’re called upon because of their authority as dermatologists. That is so helpful to the consultants in establishing the products’ credibility.”

 Allure Feb 2012

Furthermore, Rodan + Fields maintains a relationship with beauty magazines, which is unusual for a direct sales company. But because of their exposure with Proactiv and their establishment as well-known experts in the field of dermatology, the doctors were able to develop that connection. “We’re in contact with the beauty press all the time,” Kathy Fields says. “We meet with them several times a year to showcase new products.”

Like many high-end department store lines, Dr Kathy Fields estimates that Rodan + Fields is featured at least once a month in magazines—in effect receiving free advertising and increasing the brand’s visibility.

But even more than the brand’s credibility, Rodan + Fields effectiveness has made consultants out of its users. “Our Rodan + Fields products are packaged in simple straightforward regimens, each designed to fix a specific problem,” Dr. Rodan says.

 RF Logo_full

Most Rodan and Fields Consultants Have NO Direct Sales Experience

->When the company launched it’s first “House Call” in 2006, more than 1,000 consultants signed on to Rodan + Fields before its official launch. (what we call BBLs today!) But the company soon found that its distributor base wasn’t typical. Rather than seasoned network marketers who saw a new opportunity and signed on, most had no history in direct sales. (I am a perfect example of that).“Therein lies the really interesting dynamic,” Bush says. “We’d put together an MLM business plan that has a robust earning potential and discovered we were attracting people who didn’t know what to do with it. Because of our positioning and strong brand premise, we thought we’d be attractive to seasoned network marketers. Instead, people who appreciated the product proposition and the brand equity were joining.”

This provided Rodan + Fields with its first challenge. “We had to figure out how to take this passionate interest in being entrepreneurial in this category and turn that into success in direct sales,” Bush says.

One issue was brand strength. “There was the expectation that the doctors’ Proactiv legacy was going to make consultants successful just by signing up,” Bush says. This assumption was partly true; consultants had no problem creating a consumption base. “They were extremely successful in signing people into the customer loyalty subscription, but they weren’t building downlines. They were making a little bit of money, but most weren’t building the organizations that would allow them to fully capitalize on the way the plan was modeled.”

The result was a lack of dynamic leaders providing training for the company. So Rodan + Fields stepped in. “We were able to bring in some leadership from the world of direct sales and, at a company level, almost act as the upline,” Bush explains. “We know that one day they won’t want us serving in this role anymore, but in the early days, they embraced company leadership in helping them establish the how-to’s of doing the business.”

Targeted Growth


The plan is to expand internationally, but first the company’s objective is to focus on creating a solid domestic base. “We’ve done a prospectus on where we believe we should be going globally, but we’re not going to extend our footprint geographically until we feel like we’ve developed the United States to its fullest extent,” Bush says.

As of February 2013 we announced that we will be launching in Canada by January, 2014!

Rodan + Fields is taking full advantage of every technological advance to do just that. Plans include building a studio in the corporate office for streaming webcasts, which will allow Drs. Rodan and Fields and other executives to beam themselves into meetings around the country.

When it comes to expanding product lines, though, Rodan + Fields will be driven by utility, not the bottom line. “The doctors are not going to create a new line because it’s spring and they feel the need to beat last year’s numbers,” Bush says. “They’re not trendy. They’re addressing real needs.”

Dr. Kathy Fields adds, “We’re proud to be the only dermatologist line in direct selling. Through our line we offer people a way to not only change their skin, but also change their lives.”

This is such an amazing time to jump on board. If you feel that this is for you, then please contact me and I will show you how this company can change your life, weather it be thru better skin, or the capitalization of this promising business opportunity. If this is not something that is for you, I would love to receive your support in the form of a referral.Tammy Allen-Schenke Independent Consultant Rodan + Fields Dermatologists


If you are interested in obtaining an in home consultation from Doctors Katie Rodan and Kathie Fields click here .If you would like information on becoming a consultant click here

 december 01 2012

This is me, age 55. I am 55 Redefined! You can be too! I would love to get you on your way to the best skin of your life.

Tammy Allen-Schenke
Independent  Consultant
Rodan + Fields Dermatologist
contact me

Ingredients for Having the Best Skin of Your Life!

To kick things off, take a few minutes and get to know this incredible company and amazing products.

No single ingredient can effectively treat a complex skin concern. However, though skin conditions can be complex, the solutions don’t have to be. That’s why we created Rodan + Fields Multi-Med Therapy, designed to deliver the right medicines, in the right formulations, in the right order to transform skin. With Rodan + Fields Multi-Med Therapy Regimens, great skin, and the confidence and self-esteem that come with it, are within your reach.

To learn more about our skincare products visit
Rodan + Fields Product Overview

What Skin Care is Right for You?

Thinking about ordering new skincare and not sure what is right for your skin? Well check out my solution tool and it will ask you several questions and the doctors will tell you what they recommend for your skin!