Once Upon A Time Two Girls Met In College And The Rest Is History

Door way entry

Rodan + Fields Dermatologists skincare line was launched in high-end department stores in 2002 and quickly became a top seller. In 2003, The Estee Lauder Companies Inc. realized Rodan + Fields’ value and bought the brand, which continued to thrive. By all measures, Rodan + Fields exemplified success. So why did this company decide to pull its products from department stores and re-launch the brand as a direct sales company?The answer is simple. Rodan + Fields founders Dr. Katie Rodan and Dr. Kathy Fields saw a trend among consumers who were unknowingly doing their own brand of marketing for the company. With that boost, Drs. Rodan and Fields seized the opportunity to reach the public in a more meaningful way. And the people responded, developing an even greater personal connection with the products and the company.

Neutrogena Says…………….”No No No”

 As Seen On TV

Drs. Rodan and Fields met as dermatology residents at Stanford more than 20 years ago. Rodan + Fields Dermatologists is actually their second business venture together. The two women are the co-creators of ProActiv® Solution, one of the most successful skincare brands in the United States.

When Drs. Katie Rodan and Kathy Fields went to pitch ProActiv to companies, executives were impressed. However, as Allan Kurtzman, then President and COO of Neutrogena, explained to them, Proactiv wasn’t going to work on a mass-market shelf. He told them “you can’t put a $40 regimen next to a $6.95 spot treatment and have it sell.” He also told them they needed a way to communicate and connect with their audience, and suggested an infomercial format.

That turned out to be brilliant advice. Through infomercials, the women were able to come into people’s homes and explain the brand, appealing on an intellectual and an emotional level. ProActiv quickly became a top-selling acne treatment that has won numerous awards in the beauty industry by following that marketing strategy.

Out From Under The Counter Directly Into The Home

 Old Historic Macy's Counter

Drs. Katie Rodan and Kathy Fields began Rodan + Fields Dermatologists because they felt this approach to skincare should be extended beyond acne to treat other common skin conditions. They launched their new line in department stores because they believed the products could best be explained to customers on a one-to-one basis. Stores were delighted with Rodan + Fields’ numbers! Customers were buying the product but the doctors weren’t seeing the kind of adoption they believed the products merited.

“The doctors were finding that the majority of people who were coming in for the product weren’t coming in because of anything the department store did,” explains Rodan + Fields President and General Manager Lori Bush. “It was word-of-mouth that was sending people in for the products. The doctors began to believe that there was much more potential if they could break out from behind the glass counter.”

In 2006, a PR initiative demonstrated that direct sales could be the perfect vehicle for the company. So Rodan + Fields held a “House Call” event in a Southern California home. Attendees were thrilled to have a better understanding of the products. They liked the brand’s message so much that many wanted to become more personally involved.

Estee’ Lauder Decides To Let Rodan + Fields Grow

A local television affiliate ran a piece on the House Call. “The phones lit up at the station,” says Bush. “But callers weren’t merely interested in where they could buy the products. They wanted to know how they could hold one of these events. They were asking, ‘How can I get involved?’ ”Dr. Rodan acknowledges that the company was reaching out to attendees in a way that crossed the usual seller-buyer boundaries. “People loved the product and philosophy so much that they wanted to be part of the team,” she says. “Because of this passion and enthusiasm, our customers literally pulled us out of department stores and into the direct selling business.”

The doctors approached Estee Lauder about transforming Rodan + Fields into a direct marketing company. Estee Lauder was interested in the idea, but ultimately determined that they didn’t have the infrastructure to allow the brand to realize its fullest potential. So Estee Lauder sold ownership rights back to Drs. Rodan and Fields while retaining a vested interest in the brand.

In 2008, Rodan + Fields became the first prestigious skincare brand to exit retail and enter the direct sales market

Rodan + Fields Philosophy 101

So what is it about Rodan + Fields that created such a desire in its customers that they wanted to partner with the company?It is as simple as Philosophy 101. The Doctors believe that great skin can make a real difference in people’s live and that resonates with its users. “Our best advertisements are our consultants because the beautiful results are literally written all over their faces,” says Dr. Rodan. “I’ve yet to meet a person who didn’t have some issue with her skin at one point or another, especially with age. With less than one dermatologist per 30,000 people in the population, successful self-treatment can be difficult to achieve.”

The company’s level of credibility is additional incentive for customers to become consultants. Drs. Katie Rodan and Kathy Fields are highly respected dermatologists in the beauty industry and in the field of dermatology.

“As practicing dermatologists we have hands-on knowledge of the needs of our patients and formulations required to impact skin. We fill those needs by offering products that combine medicines with elegant skincare to both heal and prevent future skin issues,” says Dr. Fields.

Mimi Field, who handles the company’s PR, agrees. “It’s great that I’m not just talking about the products to editors. I also have these wonderful resources in the doctors,” she says. “They’re called upon because of their authority as dermatologists. That is so helpful to the consultants in establishing the products’ credibility.”

 Allure Feb 2012

Furthermore, Rodan + Fields maintains a relationship with beauty magazines, which is unusual for a direct sales company. But because of their exposure with Proactiv and their establishment as well-known experts in the field of dermatology, the doctors were able to develop that connection. “We’re in contact with the beauty press all the time,” Kathy Fields says. “We meet with them several times a year to showcase new products.”

Like many high-end department store lines, Dr Kathy Fields estimates that Rodan + Fields is featured at least once a month in magazines—in effect receiving free advertising and increasing the brand’s visibility.

But even more than the brand’s credibility, Rodan + Fields effectiveness has made consultants out of its users. “Our Rodan + Fields products are packaged in simple straightforward regimens, each designed to fix a specific problem,” Dr. Rodan says.

 RF Logo_full

Most Rodan and Fields Consultants Have NO Direct Sales Experience

->When the company launched it’s first “House Call” in 2006, more than 1,000 consultants signed on to Rodan + Fields before its official launch. (what we call BBLs today!) But the company soon found that its distributor base wasn’t typical. Rather than seasoned network marketers who saw a new opportunity and signed on, most had no history in direct sales. (I am a perfect example of that).“Therein lies the really interesting dynamic,” Bush says. “We’d put together an MLM business plan that has a robust earning potential and discovered we were attracting people who didn’t know what to do with it. Because of our positioning and strong brand premise, we thought we’d be attractive to seasoned network marketers. Instead, people who appreciated the product proposition and the brand equity were joining.”

This provided Rodan + Fields with its first challenge. “We had to figure out how to take this passionate interest in being entrepreneurial in this category and turn that into success in direct sales,” Bush says.

One issue was brand strength. “There was the expectation that the doctors’ Proactiv legacy was going to make consultants successful just by signing up,” Bush says. This assumption was partly true; consultants had no problem creating a consumption base. “They were extremely successful in signing people into the customer loyalty subscription, but they weren’t building downlines. They were making a little bit of money, but most weren’t building the organizations that would allow them to fully capitalize on the way the plan was modeled.”

The result was a lack of dynamic leaders providing training for the company. So Rodan + Fields stepped in. “We were able to bring in some leadership from the world of direct sales and, at a company level, almost act as the upline,” Bush explains. “We know that one day they won’t want us serving in this role anymore, but in the early days, they embraced company leadership in helping them establish the how-to’s of doing the business.”

Targeted Growth

 canada

The plan is to expand internationally, but first the company’s objective is to focus on creating a solid domestic base. “We’ve done a prospectus on where we believe we should be going globally, but we’re not going to extend our footprint geographically until we feel like we’ve developed the United States to its fullest extent,” Bush says.

As of February 2013 we announced that we will be launching in Canada by January, 2014!

Rodan + Fields is taking full advantage of every technological advance to do just that. Plans include building a studio in the corporate office for streaming webcasts, which will allow Drs. Rodan and Fields and other executives to beam themselves into meetings around the country.

When it comes to expanding product lines, though, Rodan + Fields will be driven by utility, not the bottom line. “The doctors are not going to create a new line because it’s spring and they feel the need to beat last year’s numbers,” Bush says. “They’re not trendy. They’re addressing real needs.”

Dr. Kathy Fields adds, “We’re proud to be the only dermatologist line in direct selling. Through our line we offer people a way to not only change their skin, but also change their lives.”

This is such an amazing time to jump on board. If you feel that this is for you, then please contact me and I will show you how this company can change your life, weather it be thru better skin, or the capitalization of this promising business opportunity. If this is not something that is for you, I would love to receive your support in the form of a referral.Tammy Allen-Schenke Independent Consultant Rodan + Fields Dermatologists

 

If you are interested in obtaining an in home consultation from Doctors Katie Rodan and Kathie Fields click here .If you would like information on becoming a consultant click here

 december 01 2012

This is me, age 55. I am 55 Redefined! You can be too! I would love to get you on your way to the best skin of your life.

Tammy Allen-Schenke
Independent  Consultant
Rodan + Fields Dermatologist
www.totallyamazingskin.myrandf.com
contact me

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Why Is Exfoliation So Important To Your Skin?

radiant skin

Your skin’s job is to protect you day and night from the elements of the outside world, and that means it can take a heavy beating from time to time. There’s actually a lot that goes into keeping your skin healthy, and part of the process involves the constant regeneration of cells. You might not be aware of it, but your body produces new skin cells nonstop around the clock. It has to because an average adult can shed up to 50,000 dead skin cells every minute. It’s an important process, but sometimes cells don’t slough off as well as they should, so they can end up clogging pores, which leads to breakouts. You can do your part to help facilitate the shedding of dead skin cells by exfoliating on a regular basis.

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What Is Skin Exfoliation?

Exfoliation is defined as the removal of surface dry skin cells.

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How Do I Know If I Need To Exfoliate?

A simple test you can do at home to see if you have surface dry skin cells on your skin is to take a piece of clear tape and apply it to the forehead. Rub it gently and remove. Look at the tape, and if there are little pieces of flaky skin, then you need to exfoliate!

What Skin Care Problems Does Exfoliation Resolve?

unblemish bna

Blemished Skin

Exfoliation should be the main focus of a homecare program. So often, we are told to dry out the skin with harsh acne products. Although this will destroy acne-causing bacteria, it tends to dry out the skin, and this usually results in not only irritated skin but also in future breakouts. Why? Because as you over-dry the skin, you create surface dry skin cell buildup. This then acts as a barrier to trap oil in the skin, thereby starting a cycle of new breakouts. One of the best acne prevention regimens is our Unblemish Regimen with Clarifying Toner. This is a photo says it all!

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Post-breakout red/dark marks

Often, the real concern is not so much the actual blemishes, but rather the red, dark marks that remain on the skin long after the breakout has healed. The key to fading those post-breakout marks is to exfoliate in combination with a good skin care regimen like our Unblemish Regimen with Spot Fading Toner. The more you remove the surface damaged skin tissue, the more you are ridding the skin of the dark marks and encouraging the formation of new healthy (non-scarred) skin tissue. The result is more even-toned skin with less scarring.

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Clogged Pores

Clogged pores aren’t infected blemishes, but rather blackheads, small whiteheads, and little clogged bumps on the skin, often on the forehead. The same rules apply as with blemished skins. The more you remove surface dry skin cells (usually caused by using harsh, drying products), the less oil will stay trapped and congested in the pores.

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b4 after

Hyperpigmentation

These are the brown spots that come from age, pregnancy, hormonal changes, sun-damage and genetics. These spots tend to become more apparent and darken as the skin ages. Exfoliation is beneficial for breaking up the pigmented cells to allow them to fade. Combined with a skin care regimen such as our Reverse Regimen which contains 2% hydroquinone in the toner and 2% hydroquinone in the cream, you are able to reverse these signs of aging. Hydroquinone is the only lightening agent on the market approved by the FDA. Did you know, any product that contains over 2% hydroquinone needs a prescription? By putting 2% in 2 products, the toner and the cream, the Doctors are able to give you prescription strength medicines without having to obtain a prescription.

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Dry Skin

Especially in the winter, exfoliation is very important. So often when the skin is dry, we tend to load up on heavier creams to compensate for the dryness. But dry skin means you have dry skin cell buildup. And the more you layer on the heavier creams, the more you are trying to re-hydrate dry skin cells, which makes no sense! Instead, increase your exfoliation to remove the dry skin cells, and then moisturize the new skin cells with the Soothe Moisturizer. This Moisturizer is fantastic for winter’s skin.

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KAREN redefined 10 days

Aging Skin

The skin’s natural exfoliation process slows as the skin ages, resulting in an accumulation of dry skin cells. As you increase your exfoliation, you are tricking the skin into acting young again. You can combine this with the Redefine Regimen. This regimen uses Peptide Technology. Peptides are amino acids that encourage your body’s ability to create collagen! Which helps eradicate fine lines and wrinkles and improves skins texture!

How Often Should One Exfoliate?

Exfoliation is a simple process that removes dead skin cells from the surface of your body. There are several ways to exfoliate. Microdermabrasion, chemical peels, over the counter exfoliants, or at home microdermabrasion kits. The frequency of your exfoliation will depend on the method that you choose.
Face washes can be used daily, where as microdermabrasion from your esthetician should be done every 4-6 weeks. If you choose to have a chemical peel, then you will be advised directly as to when you can repeat the process.
The thing to keep in mind is the goal of exfoliation. It should leave your skin feeling softer and looking healthier — not red and irritated. If you over-exfoliate, you could end up doing more harm than good.

How can I acheive the best results?

804361_4708266578331_1565953367_nThe Macro E

Today, you are able to get the same visible results as microdermabrasion with the Macro Exfoliator Redefine, also known as the Macro E. This hand held tool with Doc-Smart Programing and interactive app is the newest addition to Rodan + Fields Dermatologists Anti-Aging Skin Care Line. By using this tool once a week in combination with a good skin care regimen the results are immediately visible. I recommend using the products from our skin care line in combination with the Macro E for the best results. Click here for a demonstration video

ARRME1-webSpecial Offer

I love these products, and so does my family and friends. I think each and everyone of us should have access to affordable skin care that works! And Drs Katie Rodan and Kathy Fields have ensured that this is possible for all. I love being a consultant for two of the most caring dermatologists in the industry!

To learn about the additional products available click here

If you are interested in obtaining an in home consultation from Doctors Katie Rodan and Kathie Fields click here .If you would like information on becoming a consultant click here

december 01 2012This is me, age 55. I am 55 Redefined! You can be too! I would love to get you on your way to the best skin of your life.

Tammy Allen-Schenke
Independent  Consultant
Rodan + Fields Dermatologist
www.totallyamazingskin.myrandf.com
contact me